SOP for MS in Marketing Management

“Marketing is the unseen hands that steer the modern business world forward. The recent developments in information technology have radically transformed the domain of marketing. With the advent of globalization, the entire world has become one single market. The rise or fall of companies and products has become inevitably dependent on the power and success of their marketing campaigns. After having worked for over four years as a marketing professional, I became keen to acquaint myself with the newer developments and practices of this trade. It is with this goal that I am applying to your esteemed university for a master’s degree in Marketing Management. 

I became interested in the field of marketing due to its liberty in creativity and dynamic nature. In addition to that, marketing has grown into a multidisciplinary profession that warrants extensive career opportunities. My first formal exposure came with my graduate degree in business management. As part of the course, I learned pertinent papers such as International Trading, P.R., and Product Branding. In addition to these, I have analyzed numerous case studies and formulated detailed resolutions for the posing problems.

I completed a study on market expansion prospects for WeSell Ltd. as part of my academic project. As it was my first encounter with a real-world and relevant undertaking, I devoted myself to the work and completed it to perfection. Impressed by my work ethics and the quality of my report, the company offered me a job as a part-time marketing intern. I got appointed as a full-time employee after I completed my graduation. Presently, I work as a Market Control Assistant. In this capacity, I devise the marketing strategies of the company after assessing the risk factor. The stint has given me in-depth and pragmatic insights into marketing. I realized that the theories that you learn from an academic setting are just guidelines. Only an experienced mind can judiciously decide which ones to apply and reject in a real situation.  Although I found this position challenging, it was stimulating enough to nudge me towards improvement.

In my country, marketing is a relatively new and developing field of study in the academia. The UK, on the other hand, has been providing a fertile ground for businesses in the academic and professional platforms for years. The country’s marketing education places great weight on the modern trends of internet marketing and social media strategies. Another reason for my selecting the United Kingdom is its multicultural environment that is welcoming to foreign students from across the world.

After an in-depth examination of various universities, I concluded that the MS in Marketing by the ABC Institute of Business Studies is suited to my requirements. The syllabus seamlessly commingles the traditional methods of advertising with modern ones. It also has a reasonable share of industry-based learning. The guaranteed internship at the top firms in the UK is also very promising. Undoubtedly, signing up for the prestigious master’s course from your academy will give me theoretical knowledge and practical experience while providing access to a multitude of learning resources and networks.

After completing the master’s program, I will return to India and continue my professional life WeSell Ltd. With my augmented skillsets and knowledge, I will be able to contribute to the company’s expansion projects in Europe and Northern America. I feel confident that the expertise and proficiency I have assimilated through years of education and employment have prepared me well for postgraduate study at your institution. I am excited to join the program and look forwards to a positive response from your side.”